BUDDIG TAPS THE SAN JOSE GROUP FOR BRAND’S FIRST HISPANIC CAMPAIGN
Launching Spanish Language, Integrated Marketing Campaign
Chicago, Illinois (August 4, 2015) – Carl Buddig & Company has expanded its agency partners with the appointment of The San Jose Group as its multicultural shop. The San Jose Group, a total market, integrated marketing and advertising agency based in Chicago, adds the deli meats brand to its diverse client roster.
“Carl Buddig is committed to reaching the Hispanic market,” said Tom Buddig, Executive Vice President of Marketing at Carl Buddig & Company. “Through our work with The San Jose Group, we hope to expand our existing consumer base by offering compelling, culturally relevant consumer engagement through both digital, social and traditional media outlets.”
The San Jose Group kicked off its new partnership by developing digital, out of home, video and radio advertisements. In addition, The San Jose Group launched the social media driven “Buddig Taste Challenge” where well-known Latina food bloggers competed to see who could bring the most Latin flavor to Buddig deli meats. The San Jose Group conceptualized and executed the program from start to finish. The agency also provides strategic and creative development for the brand’s multicultural advertising efforts including media planning, as well as launching the company’s first-ever Spanish-language Facebook page.
“We’re delighted to be working with Carl Buddig & Company and grateful for the opportunity to provide innovative marketing solutions that transcend culture, boarder and language for this family-owned brand,” said The San Jose Group’s President and Chief Creative Officer, George L. San Jose.
About The San Jose Group:
The San Jose Group (SJG) specializes in total market lifestyle and behavioral marketing solutions. The agency leads with business planning and ROI modeling in providing message development, persuasive content and ideation across digital, social and advertising channels. SJG along with its Consulting and Public Relations divisions service Fortune 1000 clients and today's industry leaders. SJG is the founding member of the San Jose Network Ltd., the largest independent advertising agency network reaching the U.S. and Latin America. For more information, visit www.thesanjosegroup.com.
Carl Buddig& Company, based in Homewood, Ill., has been nourishing families for more than 100 years with the very best in taste, variety and convenience. Carl Buddig & Company is a family-owned, privately held company managed by the third generation of the original founder. The Buddig family business got its start as a butcher shop on Chicago’s south side in the 1880s. Since 1943, Carl Buddig & Company has offered thin-sliced lean meats for sandwiches, snacks and special recipes. Visit www.buddig.com for more information about Carl Buddig products.
233 North Michigan Avenue, 24th Floor
Chicago, IL 60601-5519